PULS8™ TPM transforms trade promotion management into an intelligent, connected system that improves forecast accuracy, optimizes trade spend, and drives measurable ROI.
Built for real-world trade complexity, it replaces disconnected tools and manual processes with AI-driven forecasting, integrated financial controls, and flexible planning—so teams can plan smarter and execute with confidence.
Puls8™ TPM improves trade performance by combining AI-driven forecasting with real-time financial visibility and flexible planning. It enables teams to optimize trade spend, accurately forecast promotional impact, and manage complex programs with confidence—reducing manual effort while increasing transparency, alignment, and measurable return on investment across the entire promotion lifecycle.
| Traditional TPM | With Puls8™ TPM |
|---|---|
|
Disconnected shipment and consumption planning |
Unified, simultaneous planning across both |
|
Manual tracking of overlapping promotions |
Automated detection of conflicts and dependencies |
|
Black-box baseline and lift models |
Transparent, explainable modeling |
|
Manual accrual tracking and reconciliation |
Integrated financial controls with real-time visibility |
|
Static reports with limited insight |
Interactive dashboards with drill-down analytics |
|
Complex, hard-to-use systems |
Simplified, role-based user experience |
|
Rigid structures and performance limits |
Flexible hierarchies with scalable performance |
Advanced models forecast both baseline and incremental demand—enabling more accurate planning and better promotional outcomes.
Track spend, accruals, and performance in real time with full visibility across the promotion lifecycle.
Plan by SKU, brand, customer, or channel—supporting complex retail structures, indirects, and buying groups.
Simulate promotions, test strategies, and evaluate ROI before execution—reducing risk and improving results.
Traditional trade promotion management is often fragmented, manual, and difficult to scale—leading to missed opportunities and wasted spend.
Puls8™ TPM replaces disconnected processes with a unified, intelligent system that improves control, visibility, and performance.
Designed for organizations managing complex commercial environments:
Organizations using Puls8™ TPM achieve:
A mid-sized CPG brand streamlined its TPM process using Puls8™ TPM, replacing a legacy solution that struggled with customer hierarchies and deductions. With Puls8 TPM’s flexible hierarchy modeling, built-in accrual tracking, and simplified sales planning interface, they improved forecast accuracy and promotional ROI, while dramatically reducing deduction backlogs. Admin time was also cut in half using DCAI’s TPM-as-a-Service model, freeing up headcount and unlocking production capacity.
Move beyond manual tracking and disconnected systems. See how intelligent trade promotion management can help you plan smarter, execute faster, and maximize every dollar invested.